老媽拌麵方便的調理方式，讓消費者在忙碌的生活節奏中，可以即時品嘗到一碗充滿媽媽味的料理，簡單烹煮，美味又充滿溫暖的拌麵就能輕鬆上桌。
在簡單料理的基礎之上，老媽拌麵推出「川味紅燒牛肉拉麵」及「干貝花雕雞拉麵」兩款全新常溫湯麵，不僅在料理上更加方便，無需冷藏就能享受到濃郁的湯頭及飽滿扎實的肉塊，提升了保存的方便性，讓遊子隨時能來碗老媽的味道。

川味紅燒牛肉拉麵

嚴選油花均勻、口感軟嫩的澳洲穀飼牛肉，每一碗都能吃到鮮嫩多汁又厚實的肉塊，湯頭以私房牛油拌炒而成，辣中帶香的川味，讓老饕直呼過癮，並可依照個人喜好調整辣度，讓消費者在家就能輕鬆品嘗到現煮牛肉麵的品質。

干貝花雕雞拉麵

干貝花雕雞拉麵選用白露花老母雞，真材實料燉煮六小時，將食材的精華全部引出，無添加化學香精的鮮美湯頭在口中散開，每一口都是濃郁醇厚。干貝的
鮮味搭配大塊雞腿肉，可以個人喜好加入適量的精釀花雕酒，提升整體味覺的層次，山珍海味的豐富層次，只要透過簡單的烹煮，就能輕鬆上桌。

包裝設計

包裝設計部分，以湯麵本身作為視覺主角，以簡潔的底色及色塊線條凸顯扎實的肉塊與Q彈有勁的麵身，從視覺設計引發消費者的食慾，配色方面則以湯底為主要用色，整體充滿著湯頭的濃郁香氣。

攝影企劃

為將川味紅燒牛肉麵及干貝花雕雞拉麵的美味完整呈現，攝影企劃同樣以湯麵為主角，以樸實精緻的陶碗承裝，鮮嫩的青菜及豐富的配料營造視覺的豐盛，選用木質餐具圍繞著湯麵展開，佐以辛香料、漬物，誘人食指大動。簡單與美味的融合，「家的味道 老媽知道」，常溫湯麵系列提供消費者味覺的新體驗，隨時隨地，都能立即享用豐盛簡單的盛宴。

LaoMa Noodles (Mom's Dry Noodle) Room-Temperature Noodle Soup Series

The convenience in preparation of LaoMa Noodles allows the consumer to enjoy a bowl of homecooked noodles amid the busyness of life. Easy, delicious and warm noodles ready to be served.
With easy-to-cook in mind, LaoMa Noodles launched two new noodle soups that can be stored at room temperature:“Red-Braised Noodle Soup" and "Scallop and Hua Diao Wine Chicken Noodle Soup". Rich broth and solid pieces of meat all packed within, convenient to cook and without needing any refrigeration, making it super easy to preserve. You can enjoy the taste of a homecooked meal any time.

Red-Braised Noodle Soup

Choice Australian grain-fed beef with uniform fat and tender texture. With every bowl, you get the taste of tender and juicy pieces of beef. The broth is based on a secret recipe of stir-fried beef tallow. The spices hold the Sichuan flavor and fragrance within so the epicure can enjoy it to the full. The level of spiciness can be adjusted accordingly to personal preference, allowing consumers to easily taste the quality of freshly cooked beef noodles at home.

Scallop and Hua Diao Wine Chicken Noodle Soup

The Scallop and Hua Diao Wine Chicken Noodle Soup uses the old fowl, slow-cooked for 6 hours, drawing all the essence within. Without any additional artificial flavoring and with the scallops paired with the chicken meat, in each bite, the flavors of the broth overflow into the mouth. Add as much of the crafted Hua Diao wine as suits your preference to enhance the overall taste. The various layers of flavor are waiting to be served with minimal preparation.

Package Design

In the packaging design, the noodle soup takes center stage. Using simple solid colors for the background and a variation of color blocks sizes, the design highlights both the sturdiness of the beef and the chewiness of the noodle, triggering the consumer's appetite just by its visual design. Furthermore, the color scheme is based off the color of the soup as if drawing out its rich aroma.

In order to fully capture the taste of the Red-Braised Noodle Soup and the Scallop and Hua Diao Wine Chicken Noodle Soup, the photography, likewise, focuses on the noodle soup itself. Placed into a ceramic bowl and sprinkled with fresh vegetables and ingredient to enhance the overall visual sensation, the wooden tableware and spices surrounding the bowl urge you to take a bite. The fusion of simplicity and delicacy:“LaoMa knows what home cooking tastes like". This noodle soup series ushers in a new experience for the consumer to enjoy a rich and simple feast anywhere and at anytime.