2023旺萊山中秋禮盒

 

  • 榮獲TTS設計獎|Behance精選
  • 鳳梨酥禮盒設計

On the occasion of the full moon,
It seems like everything has calmed down,
The Jade Rabbit has fallen asleep to the lullaby of the full moon,
Stars are rubbing their eyes sleepily,
But only humans break the silence,
Ingredients sizzle on charcoal fires,
And the laughter of family reunions,
Seems to disturb it all.
Everything has come to life again,
Today is the 15th day of the 8th month,
Everyone gathers to admire the moon,
Each holding a piece of golden frost,
They exchange a word or two,
Wishing each other a Happy Moon Festival.

Rabbits, they are the Jade Rabbit, and they bring blessings. During the Moon Festival, rabbits and the full moon are two indispensable elements. 
 

First Design:

A pure white rabbit stands in the center of a pineapple field, with large golden pineapples surrounding it, emphasizing the bountiful land of Chiayi nurturing each pineapple. Bathed in the glow of the full moon, the flowers shimmer, complemented by warm colors, portraying the beauty of the Mid-Autumn full moon. The overall scene is warm and cozy. A girl gently embraces the rabbit, as if they are whispering something to each other. They seem to be saying that this moonlight treasure chest holds blocks of gold.

Second Design:

These rabbits seem to have a deep attachment to the full moon. Each rabbit is either playfully engaging with the moon or eating until their bellies are as round as the full moon. There is heavy use of both the full moon and rabbit elements, emphasizing the arrival of the Moon Festival. Amidst this, they certainly haven’t forgotten to incorporate pineapple elements, with a lively combination of orange and yellow. The exterior exudes warmth and healing, while inside, treasures of beauty are hidden.